SMS Platform enables a computer to send and receive SMS text over the global telecommunications network. This is beneficial for users with roaming capability as it allows SMS communication away from the home network. The SMS Gateway translates the message sent. It also makes the messages compatible with delivery over the network to reach the recipient.
Present day SMS Platforms usually route SMS text messages to the telecom networks via an SMPP (Short Message Peer-to-Peer) interface that networks expose. This is achieved either directly or via an aggregator that sells messages to multiple networks.
To select the right SMS Platform Software you need to consider the following points:
- Types of SMS Campaigns supported: Check the types of SMS campaigns supported by the provider. Some of the high-in-demand types of SMS campaigns are promotional SMS, bulk SMS, and response-driven SMS among others.
- Business Oriented Service: The service should be business-oriented. This, therefore, would help to boost the income in comparison to others.
- SMPP Protocol: SMPP or Short Message Peer to Peer is an open, industry-standard protocol. While choosing your SMS Platform for business make sure it supports SMPP.
- User Friendly Portal: An easy to use portal takes away most of the workload. Make sure the selected SMS Platform for business has an easy-to-use portal.
- 24X7 support: A 24X7 support from your solution provider will help to keep your SMS campaigns running without any interruptions.
Benefits of SMS Gateway Software for Business
Bulk SMS messages have proved themselves as one of the effective marketing techniques for any product or service promotion used by enterprises all over the world. With a SMS Gateway integration, businesses are empowered to send thousands of text messages in just a few seconds from their system to the mobile devices of the targeted users.
The compatibility of the SMS Platform with all major applications help the businesses to manage all further communications from a single functional unit. SMS Platform send messages programmatically and boosts the overall workflow thereby reducing the dependency on manual labour. This, in turn, helps to handle repetitive manual tasks with ease and allows others to focus on other tasks.
Businesses can easily track the message statuses like sent and delivery. This is helpful in sending real-time important notifications and alerts to customers or employees. Many major websites and software applications around the world including banks, ecommerce sites, and instant messaging apps use SMS Gateways.
The benefits of SMS Gateway Software for Business
- Create and improve brand awareness;
- Businesses can inform clients about intakes of orders, sales, and discounts;
- Organisations can save money on advertising without losing clients;
- Businesses can have proper interaction with customers while evaluating service quality.
- You can resolve the problem of customers’ feedback.
- Clients can also send their remarks, complaints, and suggestions on development to the company
Major Challenges Faced By Bulk SMS Service Resellers
- Complexity in Telecom Infrastructure: The traditional telecom infrastructure lacks the infrastructure to cater the present day requirement of large volume of business-to-person messaging.
- Local Rules and Regulation: Understanding the local regulations and guidelines is a basic step to plan or run bulk SMS business. Further in every country telecom operators have different infrastructure.
- Network hopping for receiving SMS: If one SMS route network is busy or congested then an alternate route is opted to reach the destination on time. Therefore, the right platform with the feature of dynamic routing has to be used for faster SMS delivery services.
- Increasing Cost of Bulk SMS: As resellers do not have any direct access, they usually end up paying high amount for each SMS. This high competitive pricing leads to resellers losing a lot of business.
REVE SMS Gateway Software
REVE SMS Solution offers an enterprise-grade solution that helps companies to handle carrier-grade SMS traffic. With the help of A2P SMS Platform, businesses can send all types of messages that help in the growth of their business. Some examples: Promotional SMS, Transactional SMS, Bulk SMS, and Response Driven SMS, etc.
